Proudly Selected as Oprah Daily Editor's Choice 2025 Proudly Selected as Oprah Daily Editor's Choice 2025
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    Editor’s Choice by Oprah Daily 

    Editor’s Choice by Oprah Daily 

    Our first gift set, the Zambezi Series was selected as the Editor’s Choice by Oprah Daily at the NY NOW 2025 Winter Market!

    This prestigious recognition celebrates innovative brands that embody purpose, quality, and forward-thinking design, values that are deeply woven into N/UM’s DNA.

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    Erewhon

    Erewhon

    Erewhon, one of the most influential natural food retailers in the United States, is celebrated for setting the gold standard in wellness, sustainability, and product curation. By introducing N/UM to its shelves, Erewhon brings customers a taste of Africa’s rich terroir, heritage, and culinary innovation.

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    Social Impact

    Social Impact

    At N/UM, our commitment to social impact drives everything we do. We intentionally maintain operations in Africa, to actively support local businesses and talent. We proudly collaborate with a social enterprise that provides opportunities for women in disadvantaged communities in South Africa for all our packing needs.

    By fostering sustainable partnerships and creating meaningful opportunities, we aim to empower communities, uplift local economies, and make a lasting difference where it matters most.

    Additionally, we prioritize eco-friendly packaging, using non-toxic materials like glass and wood to reduce waste and promote a cleaner planet. Every detail reflects our dedication to preserving nature for future generations.

    These factors led us to win the Sustainability and Social Impact Award at NYNow. READ BLOG POST HERE.

    The Story Behind N/UM

    The Story Behind N/UM

    N/UM was born from a shared passion for Africa’s rich heritage and a vision to redefine its global image through gastronomy.

    After years of meticulous research and development, our team crafted N/UM: a brand that celebrates Africa’s diverse culinary legacy and tells its story through taste. Every jar is a tribute to centuries-old harvesting techniques, bold regional flavors, and the artistry of African craftsmanship.

    Today, N/UM stands as more than a gourmet salt brand, it’s a movement to elevate African gastronomy on the global stage, one flavorful dish at a time.