Forbes Says Storytelling Is the Most Profitable Skill of 2026 — Here’s Why n/um Was Featured

In a recent Forbes article titled “2026 Is The Year Storytelling Becomes A CMO’s Most Profitable Skill,” N/UM was recognized as a brand using storytelling not as marketing gloss, but as a core business practice.

Why Storytelling Matters Now

Forbes points to a shift: customers no longer connect with products alone. They connect with meaning, values, and the stories that shape what they buy.

Why n/um Resonated

At n/um, storytelling begins long before a product reaches the shelf:

• Sourcing rooted in African culinary traditions
• Slow processes that honor craft
• Flavors that reflect place, people, and memory

This depth is what transforms a pantry item into an experience.

Storytelling as a Business Advantage

The article notes that brands leading with narrative build:

• Higher trust
• Stronger loyalty
• Longer customer relationships

We’ve seen this firsthand, from chefs to home cooks to specialty retailers.

Looking Ahead

As storytelling becomes a defining skill for brands in 2026 and beyond, we remain committed to telling ours with integrity, restraint, and purpose.

Read the full Forbes article HERE and explore our collection HERE.